Slave Point "highly profitable"?

A quote from Penn West Announces Its Results for the Second Quarter Ended June 30, 2010:

"In northern Alberta, Penn West continues to test the Devonian Carbonate platforms and has identified a significant inventory of prospective drilling locations. While this play is still in its infancy with test wells and development work ongoing, Penn West is quietly optimistic that this prospect will prove to be a highly profitable play with significant resource potential. Penn West has completed four wells (net) on a 13 well program for 2010 and rates from these wells are driving an expanded drilling program for 2011"